The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
All content for The Next CMO is the property of Planful and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio
The Next CMO
36 minutes 6 seconds
1 year ago
The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio
In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
