The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Strategic Hiring, Measurement, and Cross-Functional Success with Jason Lyman of Customer.io
The Next CMO
35 minutes 56 seconds
1 year ago
Strategic Hiring, Measurement, and Cross-Functional Success with Jason Lyman of Customer.io
On this episode of The Next CMO Podcast, Scott sits down with Jason Lyman, a three-time head of marketing with experience leading large marketing teams at companies like Customer.io, Ethos, BetterCloud, and Dropbox. Together, they dive into the complexities of scaling marketing teams, navigating the talent gap, and overcoming challenges CMOs face during high-growth phases. Jason shares his approach to prioritizing hires, fostering cross-functional collaboration, and maintaining messaging consistency. Tune in for actionable insights on balancing strategic alignment with operational efficiency and the importance of driving value for the business in a holistic, data-driven way.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
