The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Leadership, Rebranding, and Building Dynamic Teams with Rowan Tonkin of Planful
The Next CMO
40 minutes 44 seconds
1 year ago
Leadership, Rebranding, and Building Dynamic Teams with Rowan Tonkin of Planful
On this episode of The Next CMO podcast, host Scott Todaro sits down with Rowan Tonkin, CMO of Planful. Rowan shares his unconventional journey to marketing leadership, starting with a degree in Internet Science and Technology in Australia, and his early experience in customer-facing roles that laid the foundation for his career. Rowan dives into critical topics for today's marketing leaders, including the importance of understanding the customer, effective positioning and messaging, as well as the role of cross-functional experience in shaping successful CMOs. Rowan also provides an inside look into the rebranding of Host Analytics to Planful and how he led his team through a period of intense change, ultimately winning Marketing Team of the Year. Tune in to hear Rowan’s approach to building strong, collaborative teams, the importance of being a "ballast" in times of change, and how marketing leaders can balance strategic vision with execution.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
