The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
All content for The Next CMO is the property of Planful and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport
The Next CMO
36 minutes 42 seconds
9 months ago
Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport
Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can resonate on a deeper level while delivering clear functional value. Discover practical applications of AI and user-generated content, along with insights on the power of testing, learning, and bringing passion to every campaign.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
