The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift
The Next CMO
32 minutes 51 seconds
5 months ago
Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift
What makes a campaign truly effective? In this episode of The Next CMO Podcast, host Scott Todaro speaks with Dimitri Vlachos, CMO of Spacelift, to explore what it really means to run strategic, measurable campaigns. With over 15 years of marketing experience, Dimitri shares his perspective on aligning with sales, empowering SDRs, and avoiding reactive, jargon-heavy approaches. They discuss the importance of building momentum beyond product launches, creating campaigns with clear goals, and developing post-acquisition strategies that stick. From lessons learned to advice for aspiring CMOs, this episode is packed with insights for marketing leaders at every stage.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
