What happens when gaming collides with the world of Web3 and artificial intelligence? In this episode of The Next Big Thing, host Chris Gannatti sits down with Li Jie Ou, Technical Producer at iNK Stories, to explore how emerging technologies are transforming the future of gameplay. From narrative design and player-owned assets to AI-powered NPCs and dynamic storytelling, they discuss how tools like blockchain and generative AI are changing both the player experience and the game development process. Plus, they examine the future of the metaverse, indie game creation, and what it takes to bring new ideas to life in a fast-moving industry.