In this episode, host John Ghiorso and Michael Litman, Senior Director of Emerging Technologies at Media.Monks, explore the impact of emerging technologies in marketing. They discuss how brands leverage these advancements to build communities, create unique experiences, and develop new revenue streams.
Covering a variety of key topics, John and Michael discuss the progression of crowdfunding with the advent of Web3, highlighting its role in community involvement and project ownership. They also shed light on how Web3 alters traditional loyalty programs, offering new perspectives on customer engagement and business advantages.
A focal point of the conversation is the Las Vegas Sphere. Here, John and Michael unpack its influence on reshaping advertising strategies and enhancing consumer experiences, noting how such innovations turn brand advertising into major attractions.
Throughout the episode, the focus is on practical methods for incorporating these technological trends into effective marketing practices.
This episode is a roadmap for business leaders and marketing professionals aiming to leverage emerging technologies to maintain a competitive edge in 2024.
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