If creativity is not bigness, what is it? What does it take to create someone's favorite work? How is the asterisk the tiniest storytelling tool?
Jay Acunzo writes Playing Favorites—a weekly newsletter to help people create stuff that matters—and answers these questions on this episode.
We also unpacked a lot from creativity equations and crap pedestals to cliffhangers and storytelling techniques.
On Jay's content spectrum of transactional to transformational, this is 100% transformational. Dig in :)
To never miss out on The Newsletter Nerd Show, consider subscribing on your favorite podcast player and on https://thenewsletternerdshow.substack.com/
Time Stamp
0.43 - Creativity is not bigness
1.31 - If creativity had an equation
3.41 - Crap pedestals and the legend of the creative genius
9.15 - Creativity is a mess
11.20 - Mr.Schread, constraints, and creativity
16.50 - What it takes to become someone's favorite
18.05 - Building blocks to creating work that matters
21.07 - Transactional vs Transformational work
25.15 - Matching delivery with promised value
26.20 - Shoutout to the incredible Ann Handley
27.25 - Vetting ideas for the newsletter
28.30 - Why "think outside the box" is incomplete
29.30 - What to do when you're frustrated with something
30.48 - Where Playing Favorites fits in Jay's journey
31.59 - First edition of the newsletter
34.28 - An ode to the asterisk
36.18 - Using tension in storytelling
37.09 - Open loops in stories
38.34 - Cliffhangers vs clickbaits
42.15 - What not to chase in the newsletter world
43.51 - The world needs compasses not maps
45.48 - Reading Room
53.54 - Have You Ever?
