In this episode, we kōrero with the multi-talented Hayden Rahim, a physiotherapist-turned-makeup artist and hairstylist, who explored her passion for beauty during the COVID lockdowns. This self-taught makeup maven was inspired by OG beauty vloggers like Michelle Phan, Sherree Morris, and Shaaanxo, paving her way into the industry through sheer determination and a willingness to learn.

We delve into the highs and lows of Hayden's unconventional career path, from balancing professionalism and personality in branding to understanding one's audience. You'll gain insights into her meticulous preparation process, which includes detailed prep sheets, consultations to grasp clients' needs, colour theory considerations, and a commitment to making each person feel extraordinary.

Hayden shares her philosophy of providing high-end, customised makeup experiences that transcend mere application, justifying her premium pricing through handmade, colour-matched eyelashes, meticulous facial hair removal, and a focus on transparency and client education. We also explore how word-of-mouth recommendations and satisfied clients drive her business growth, challenging traditional approaches with inclusivity, diversity, and a collaborative spirit within New Zealand's competitive beauty landscape.

(00:00:17) Hind Ibrahim's Background

(00:03:36) Self-Taught Makeup Artist

(00:04:16) Non-Traditional Path Influence

(00:07:49) Client Preparation

(00:14:10) Selling a Lifestyle

(00:21:14) Business Growth

(00:21:56) Client Motivations

(00:23:18) Diversity and Inclusivity

(00:31:12) Staff and Masterclass

(00:33:32) Certification and Deposits

(00:39:22) Flexible Deposits

(00:43:10) Learning as an Entrepreneur

(00:49:51) Audience-Focused

(00:55:52) Client Inspiration

(00:58:07) Price and Quality

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