The New World of Consumer Behavior: Lessons from Data Pioneers
Near
6 episodes
7 months ago
Imagine what your company could do with the world’s biggest vault of intelligence on consumer behavior. Whether you’re in retail, real estate, restaurants, travel, tech or media, data is the source of many great insights. Data is how you create results. On The New World of Consumer Behavior, you’ll hear how data-driven leaders at the top brands are leveraging insights on consumer behavior and turning them into revenue results and future growth.
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Imagine what your company could do with the world’s biggest vault of intelligence on consumer behavior. Whether you’re in retail, real estate, restaurants, travel, tech or media, data is the source of many great insights. Data is how you create results. On The New World of Consumer Behavior, you’ll hear how data-driven leaders at the top brands are leveraging insights on consumer behavior and turning them into revenue results and future growth.
Envisioning a Cookieless Future Online with Dan Richardson, Head of Data, Asia Pacific at Yahoo!
The New World of Consumer Behavior: Lessons from Data Pioneers
39 minutes 41 seconds
2 years ago
Envisioning a Cookieless Future Online with Dan Richardson, Head of Data, Asia Pacific at Yahoo!
This episode of The New World of Consumer Behavior features an interview with Dan Richardson, Head of Data for Asia Pacific at Yahoo!, a global media and tech company that connects people to their passions and provides partners with a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising and search. In his role, Dan is in charge of shaping the commercial data strategy and delivering effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. From an industry side, Dan chaired the IAB Australia’s Data Council from 2018 to 2022, helping lead educational initiatives, and served on the IAB New Zealand Standards and Measurement Council. He previously served as a board director for the International Advertising Association and as president of the IAA's Young Professionals. In this episode, Dan talks about the growing importance of contextual targeting in digital advertising, why investing in building first-party data strategy is more critical than ever, and how crafting a fair and equitable ad funded internet is a key step for a balanced future online.
The New World of Consumer Behavior: Lessons from Data Pioneers
Imagine what your company could do with the world’s biggest vault of intelligence on consumer behavior. Whether you’re in retail, real estate, restaurants, travel, tech or media, data is the source of many great insights. Data is how you create results. On The New World of Consumer Behavior, you’ll hear how data-driven leaders at the top brands are leveraging insights on consumer behavior and turning them into revenue results and future growth.
