How do you create an impact strategy that passes muster with LPs? The question is on the agenda for both our upcoming Impact Investor Global Summit in London in May and for this special event preview episode of The New Private Markets Podcast. Ben Constable Maxwell is head of impact strategy at UK-based global investor M&G Investments. The organisation sits on both sides of the LP-GP relationship, managing its own impact strategies in private equity and private credit, as well as backing other GPs through fund of funds programmes. At out upcoming event, Constable Maxwell will be participating alongside representatives from the United Nations Joint Staff Pension Fund, APG Global Private Equity, Portocolom and Golding Capital Partners, discussing what managers need to do to create a robust impact investment proposition. In this episode, he takes us on a whistle-stop tour from the high-level philosophical aspects of impact investing through to the more prosaic elements that GPs need to have in place. He also tells us how the headwinds blowing in the face of sustainable investment are reaffirming the resolve and commitment of investors, rather than undermining it.