Jason's story isn't just one of fashion and business savvy; it's a tale of cultural heritage, resilience, and the drive to overcome obstacles. With a background that includes Cambodian roots, a childhood immersed in Australia's clothing factories, and a divergence from his family's expectations, Jason's diverse experiences have shaped his unique approach to entrepreneurship.
We'll delve into how Jason leveraged customer feedback to design products that resonate with a niche market, his strategic marketing moves, and how his brand navigates the complexities of international distribution. Get ready to explore the implications of privacy laws on advertising, the importance of diversity in branding, and the evolution of men's swimwear, which respects both style and sustainability.
Join us as we uncover the layers of the multifaceted journey that brought The Lifestyle Co to life. From its inception amidst a global crisis to carving out space on retail shelves and crafting a diverse and inclusive brand identity, Jason's insights are a masterclass in adaptability and innovation. So, let's dive in and meet the mastermind behind The Lifestyle Co.
Visit Jason at https://www.thelifestyleco.com.au/
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Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal.
Follow and connect with us on Instagram: @thenewnormal_official
