19 // Friska Wirya of Fresh by Friska - Embracing change as the norm, practical tips for building a personal brand

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The New Normal Podcast - Interviews with Asian Australian Founders and Entrepreneurs

Anthony Chi

34 episodes

1 week ago

Sharing the stories of Asian Australian founders, entrepreneurs, and operators. Join me as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. IG @thenewnormal_official

Entrepreneurship

Business

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Entrepreneurship

Business

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19 // Friska Wirya of Fresh by Friska - Embracing change as the norm, practical tips for building a personal brand

The New Normal Podcast - Interviews with Asian Australian Founders and Entrepreneurs

47 minutes 10 seconds

1 year ago

19 // Friska Wirya of Fresh by Friska - Embracing change as the norm, practical tips for building a personal brand

Friska is a dynamic individual with an impressive background in corporate life spanning over a decade. Having held high-profile roles in engineering, mining, oil and gas, and infrastructure within large organizations, Friska experienced the demanding nature of the industry firsthand. The constant traveling and hectic schedule took a toll on her personal life, causing her to miss precious moments like birthdays and weddings. Determined to find a better way to balance work and personal life, Friska embarked on a soul-searching journey when her last corporate role came to an end.

Visit Friska at her website: https://www.freshbyfriska.com/

Or LinkedIn: https://www.linkedin.com/in/friska/

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TIMESTAMPS

[03:57] Corporate veteran seeks more control, takes leap.

[06:41] "Reflection on corporate route, safe paychecks, change."

[11:08] Focus on what you can control and seek clarity in change.

[13:45] Fresh-inspired name, linked to past success.

[16:12] Forced to adapt, turned to speaking.

[21:20] Writing about commonly asked questions and topics.

[24:24] Asian-Westernized speaker attracts broader market, warm reception

[27:06] Asking for feedback helped identify strengths.

[30:01] Confident pricing, time wasters filtered out.

[35:09] Evergreen book distills years of experience.

[39:05] Guide to Future Fit Organisation: Transform and Adapt

[41:27] One experience opened doors to more opportunities.

[43:19] Stylish wardrobe advice for busy moms.

[46:29] Balancing work and relaxation for better control.

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Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal.

Follow and connect with us on Instagram: @⁠⁠⁠thenewnormal_official