Tess, a physiotherapy graduate with a passion for health, found herself in the sleepwear industry unexpectedly. Attracted by the idea of personalisation in sleepwear, Tess eventually delved deeper into the realm of sleep and its impact on overall well-being. Recognizing the significance of sleep hygiene, she realised the importance of sleepwear in promoting a good night's rest. While her brand is not focused on scientific aspects, Tess firmly believes that sleepwear plays a crucial role in ensuring comfortable and restful sleep. After all, everyone needs to sleep in something.

Visit Tess at https://midnightmischief.com.au

Follow her on IG @midnightmischiefsleepwear and @tessnguyen_

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Time Stamps

[01:22] Affordable luxury sleepwear with personalisation options

[04:50] Gift giving

[07:39] Rise of Ecommerce

[12:35] How Midnight Mischief started

[15:57] New experiences, challenges, and fear of change

[19:54] Discrimination in Australia: a changing perspective

[20:47] Some Asians believe Australia is racially biased

[24:12] Building the brand and inspiring others to achieve their goals

[27:15] Building a team

[30:37] Partnership key for business growth and support

[36:20] Trust decline, influencer marketing growth, new generation

[40:15] Shift from disorganised to organised business routine

[43:15] Pyjama brand seeks to fill market gap

[45:28] Seize opportunities, take action, create possibilities

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Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal.

Follow and connect with us on Instagram: @thenewnormal_official