12 // Vivian Vo of Viet Coffee Project - Bringing Specialty Vietnamese Coffee Beans to the World -

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The New Normal Podcast - Interviews with Asian Australian Founders and Entrepreneurs

Anthony Chi

34 episodes

1 week ago

Sharing the stories of Asian Australian founders, entrepreneurs, and operators. Join me as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. IG @thenewnormal_official

Entrepreneurship

Business

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Entrepreneurship

Business

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12 // Vivian Vo of Viet Coffee Project - Bringing Specialty Vietnamese Coffee Beans to the World -

The New Normal Podcast - Interviews with Asian Australian Founders and Entrepreneurs

56 minutes 40 seconds

2 years ago

12 // Vivian Vo of Viet Coffee Project - Bringing Specialty Vietnamese Coffee Beans to the World -

Vivian has always enjoyed drinking coffee, but she wouldn't consider herself an expert. She typically has one or two coffees a day and has a coffee machine at home. Recently, she began using a coffee subscription from Melbourne, which allows her to try different beans each month. However, she noticed that all the beans she had been receiving were from Ethiopia and Colombia, and she couldn't recall seeing any coffee from her home country of Vietnam.

Curiosity got the best of her, and she decided to visit a local cafe to see if they had any Vietnamese coffee. To her surprise, the barista informed her that Vietnamese coffee is not known for its quality and is rarely stocked in coffee shops. This response puzzled Vivian because she had experienced Vietnamese specialty coffee in her visits back home and knew that the coffee scene in Vietnam was booming. Intrigued by this disconnect, she became determined to showcase the beauty and excellence of Vietnamese coffee, even if it meant challenging prevailing perceptions in the coffee world.

Visit Vivian at vietcoffeeproject.com.au

Follow her on IG @vietcoffeeproject

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Time Stamps

[02:20] Limited availability of Vietnamese coffee

[06:03] Childhood

[11:30] Changed career from hospitality to tech

[18:00] Hard process finding coffee farmers for export.

[22:18] Phin filter: versatile brewing tool for any coffee.

[24:14] Started Instagram early, building in public.

[29:42] Building brand, connecting with the right people.

[32:25] Struggle of small business ownership.

[34:55] Work Life balance.

[38:01] Unfair advantage.

[42:47] Personal identity, standing out in an oversaturated coffee market.

[46:09] Expanding Viet Coffee Project.

[53:27] Advice

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Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal.

Follow and connect with us on Instagram: @thenewnormal_official