For years, public opinion polling has helped government and corporate leaders alike gauge how Americans view politics, policies, and products. While the industry has endured a whole host of changes through the years, the 2016 presidential election served as a jarring moment for pollsters across the country. By now, we know that certain polls – particularly at the state level – were off. But why? And what, if any, actions have pollsters taken to try and correct these mistakes moving forward? 

To explore these questions, Rep. Gallagher is joined by Kristen Soltis Anderson, co-founder of the opinion research and analytics firm Echelon Insights. Kristen, a renowned pollster, helps break down the intricacies of modern polling and ways her industry is addressing the challenges identified in 2016. As the author of The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up), she also shares insight on some short and long-term Millennial trends, and explains why Wall-E is the best Pixar movie (if that even needs explaining). Click here to learn more about her work.