The New GTM Playbook with James Kaikis Coming 12.3

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The New GTM Playbook: Winning in the Margins for B2B Tech

The GTM Playbook by James Kaikis

9 episodes

1 week ago

The traditional GTM Playbook is under attack as new, innovative motions emerge in B2B tech. Join James Kaikis, Chief Revenue & Experience Officer at TestBox, as he interviews b2b operating experts redefining the playbook by ‘winning in the margins’—tactics that focus on incremental innovation and leveraging non-obvious advantages. Tune in to stay ahead in the ever-changing world of go-to-market strategies in B2B tech.

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The New GTM Playbook with James Kaikis Coming 12.3

The New GTM Playbook: Winning in the Margins for B2B Tech

35 seconds

11 months ago

The New GTM Playbook with James Kaikis Coming 12.3

Winning in the Margins for B2B Tech. The traditional GTM Playbook is under attack as new, innovative motions emerge in B2B tech. Join James Kaikis, Chief Revenue & Experience Officer at TestBox, as he interviews B2B operating experts redefining the playbook by ‘winning in the margins’—tactics that focus on incremental innovation and leveraging non-obvious advantages. Tune in to stay ahead in the ever-changing world of go-to-market strategies in B2B tech.