The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
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The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
What the Growing Number of Customer Channels Means to Business
The New Digital Customer
40 minutes
4 years ago
What the Growing Number of Customer Channels Means to Business
In this episode, we are joined by Dan Beranek, Vice President, Digital Product at sweetgreen.
Dan shares insights on learning about in-store merchandising and cross-selling using the customer data available.
We discuss how sweetgreen used mobile and website data to support the full-on shift to digital due to the pandemic.
Dan speaks on the growth of additional customer channels and what that means to business. Plus how sweetgreen went about balancing the data coming in through those channels.
The New Digital Customer
The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
