The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
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The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
In this episode, we discuss questions around the new state of digital customer experiences.
Whom should a company be focusing on now? Existing customer relationships or new customer acquisition?
Shane gives a great example of building the customer journey AFTER the initial customer interaction.
We discuss the importance of using social sentiment data and how brands can utilize it to have productive discussions and learnings for guiding their brand’s reaction to social issues.
The New Digital Customer
The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
