From Efficiency to Impact: How GenAI is Transforming Communications Strategy

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The New CCO

Page Society

91 episodes

2 months ago

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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Management

Business

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From Efficiency to Impact: How GenAI is Transforming Communications Strategy

The New CCO

34 minutes

11 months ago

From Efficiency to Impact: How GenAI is Transforming Communications Strategy

Generative AI is evolving from a simple productivity booster to a strategic game-changer in communications. At the Page Up Annual Conference in October, member Ethan McCarty moderated a dynamic panel featuring Joao Belo of Takeda Pharmaceuticals, April Yue of Boston University, and Dan Gaynor of Signal AI. Together, they explored how to leverage AI to elevate communications as a strategic function, while addressing the psychological and cultural barriers to adoption.