Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Films with EVP of Corp Comms, Catherine Frymark

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/a1/9f/af/a19faf08-20c3-935d-e3bc-eed33af97bea/mza_4312188794475527583.jpg/600x600bb.jpg

The New CCO

Page Society

91 episodes

2 months ago

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

Management

Business

RSS

All content for The New CCO is the property of Page Society and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

https://img.transistor.fm/h0HpH7bgoZCNzoLc8_q3wjkTZtLZi9DvJD_0kHzx3Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDEy/MTQ4YjBjMWI2MzY1/NWZkN2E1MGE3ZTc1/MTJkZC5wbmc.jpg

Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Films with EVP of Corp Comms, Catherine Frymark

The New CCO

28 minutes

1 year ago

Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Films with EVP of Corp Comms, Catherine Frymark

Following our interview with the 2024 Page and IPR Case Study Competition winners, we bring you an extended conversation between the students and Katherine Frymark, EVP of Corporate Communications at Mattel, getting an insider perspective on the success behind Barbie’s brand transformation. The insightful conversation, led by IPR President Tina McCorkindale, covered brand authenticity, risk-taking and how it takes bold decisions for iconic brands to reinvent themselves.