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Rob Armstrong is the writer who first coined the acronym in The TACO Trade, which stands for Trump Always Chickens Out, in a column back in April. He wasn’t trying to go viral, much less have the acronym circulate throughout Wall Street and the media, much less have President Trump be asked about it. But that’s what happened.
Armstrong is the Unhedged columnist and podcaster at the Financial Times. He also had a prior career at a hedge fund, which abruptly ended in the Great Financial Crisis of 2008. He also has a PhD in philosophy, making him an unusual figure in the world of finance and economics journalism. The topics he writes about reflect this varied background.
He and Cardiff reflect on the strangeness of coining a term that has such reverberations in a prominent national conversation, in this case the one surrounding President Trump’s tariff strategy, and whether the trade itself still applies. They also discuss how the feedback loops created by the acronym represent the fundamental nature of markets and the ways that societal narratives get around these days.
But the main part of their chat is about US markets at the moment. Are they in a bubble? Why has there not been more of a negative effect from tariffs? And why has the US dollar fallen — and stayed fallen — while US stocks have returned to all-time highs just this week? What should we make of the horrific returns on long-term Treasuries this decade? And are higher interest rates truly here to stay?
They also discuss Rob’s switch from working in finance to writing about it, and his recent column on Rene Girard and the mimetic rivalries that seem to define this political moment. Finally, they close with a surprising topic that Rob frequently also writes and speaks about: men’s fashion.
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