The NeuroLeadership Edge turns cutting-edge brain science into crisp, actionable leadership moves. Host Claire Hayek——engineer, songwriter & neuroscience coach—reveals how bold leaders convert pressure into performance while keeping their teams healthy.
Each week you’ll hear story-driven conversations with c-suite, execs, founders, and soft-skills experts who have led through crisis, hyper-growth, and high-stakes pivots, plus quick “Edge Shot” solo segments where Claire hands you one research-backed tactic you can use in your very next meeting.
If you want practical tools to think clearer, speak with conviction, and guide people through uncertainty, hit follow and train your brain into your greatest competitive edge.
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The NeuroLeadership Edge turns cutting-edge brain science into crisp, actionable leadership moves. Host Claire Hayek——engineer, songwriter & neuroscience coach—reveals how bold leaders convert pressure into performance while keeping their teams healthy.
Each week you’ll hear story-driven conversations with c-suite, execs, founders, and soft-skills experts who have led through crisis, hyper-growth, and high-stakes pivots, plus quick “Edge Shot” solo segments where Claire hands you one research-backed tactic you can use in your very next meeting.
If you want practical tools to think clearer, speak with conviction, and guide people through uncertainty, hit follow and train your brain into your greatest competitive edge.
Your Highest ROI Posts Aren’t Yours — with Jacki Lutz
The NeuroLeadership Edge
29 minutes 38 seconds
1 month ago
Your Highest ROI Posts Aren’t Yours — with Jacki Lutz
What if your best marketing asset… wasn’t your brand? In this episode of The NeuroLeadership Edge, Claire Hayek sits down with Jacki Lutz, Content Director at the Auto Care Association and host of Auto Care On Air, to unpack the misunderstood power of Employee-Generated Content (EGC).
Together, they break down:
- Why trust is the new currency—and why corporate posts just don’t cut it anymore
- How to launch EGC without stepping on legal landmines
- The difference between branding vs selling on social
- What metrics to actually track (hint: it’s not likes)
If you're a leader, a marketer, or just someone who wants your team to show up more powerfully online—this episode gives you the roadmap.
The NeuroLeadership Edge
The NeuroLeadership Edge turns cutting-edge brain science into crisp, actionable leadership moves. Host Claire Hayek——engineer, songwriter & neuroscience coach—reveals how bold leaders convert pressure into performance while keeping their teams healthy.
Each week you’ll hear story-driven conversations with c-suite, execs, founders, and soft-skills experts who have led through crisis, hyper-growth, and high-stakes pivots, plus quick “Edge Shot” solo segments where Claire hands you one research-backed tactic you can use in your very next meeting.
If you want practical tools to think clearer, speak with conviction, and guide people through uncertainty, hit follow and train your brain into your greatest competitive edge.
