The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
83% of NDA followers have pitched for a project.
Widely debated and often condemned, pitching for creative work is still rife. In an economic climate that gives clients more power than ever, we’re seeing a steady return to speculative work to win projects.
We want to get to the bottom of it, talking to Leo Porto & Felipe Rocha (Porto Rocha), who have publicly declared their anti-pitching stance, and Toby Wilkinson (AUFI), who is privy to more studio pitch decks than most, working closely with brands to help them find the right agency partner.
We also invite the clients in — with anonymous stories from their point of view, we try to unpack who really benefits from the ambiguity of the ‘pitching’ process.
Asking questions like… Why do clients need pitches to choose partners? Do creative teams enjoy working on them? Is the condensed process devaluing creativity? Does it create inequity in the industry? How can we change that?
And, let's be honest, does everyone have a project they would throw their morals away for?
Credits —
Small print:
British Design Association resources - https://www.dba.org.uk/members-area/resources/?keyword=free+pitch
AUFI guides - https://aufi.com/insights/good-agency-relationship
Paul Woods, How to do great work without being an arsehole - https://www.amazon.com/Great-Work-Without-Being-Asshole/dp/1786273918
Mentions: No free pitches - https://nofreepitches.com/
Stories: Rita Juárez / Jenny Powell
Sponsored by Lucky Dip
luckydip.studio
Get in touch hello@thendapodcast.com
Hosted on Acast. See acast.com/privacy for more information.