The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
Is the agency model as we know it dying out? Big office spaces, permanent teams, mandatory in-person working, rigid processes and hierarchies — all symbols of the traditional creative studios that have been pillars of the industry for decades.
But the pandemic accelerated the rise of the small agency. Those working in a nimble way, remote from anywhere in the world, with bespoke freelance teams built for each project.
So, which one is better? Together with Ayo Fagbemi (Explorers Club) & Andy Cooke (Creative Director) we discuss how the different models impact creativity, hiring talent and building a culture — and what clients are looking for; if they want to be seen with the latest ‘underdog agency’ or have the kudos of working with one of the legends.
It’s a classic David vs. Goliath story. We try to guess who will come out on top. And ask if the established agencies don’t adapt, are they destined for extinction?
Credits —
Small print:
Dan Salkey (Small World), Hub and spoke creative agencies
Stephanie McCarty, Here’s my beef with ad agencies
https://www.adweek.com/agencies/cmo-ad-agency-model-broken/
Comprehensive flexibility
https://hbr.org/2023/08/the-radical-promise-of-truly-flexible-work
Mentions: Collins New York Coffeehouse
Stories: Naomi Dacosta (NDC Creative) / Dylan Young (Koto)
Sponsored by Lucky Dip
luckydip.studio
Get in touch hello@thendapodcast.com
Hosted on Acast. See acast.com/privacy for more information.