The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
The creative podcast that breaks all the NDAs.
Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work.
A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial.
Hosted on Acast. See acast.com/privacy for more information.
This week, we’re going in-house. Asking whether there’s a stigma attached to moving client-side. And more importantly, if it’s deserved.
Joined by industry experts Emma Sexton, founder of Inside Out, and Kieran Mistry, Head of Design at YouTube, we unpack what in-house creativity really looks like. Covering everything from work/life balance and stakeholder management to creative freedom and career progression. We hear from listeners who have witnessed negative perceptions of in-house from the industry first hand, and from some who have made the change and are reaping the benefits.
Whether you agree with our guests or not, the truth is that in-house creative teams are on the rise. And they are not to be underestimated. If we’re not prepared to park our preconceptions and collaborate, do agencies risk being phased out altogether?
Credits —
Stories: Emilie Chen
Mentions: Ivan Pols (what.three.words) / Penguin Books / National Theatre
Small print: ANA study on the rise of the in house agency: https://www.ana.net/miccontent/show/id/rr-2023-05-rise-in-house-agency
How the agency / client relationship is evolving: https://www.creativereview.co.uk/agencies-its-time-to-be-better-friends-with-your-in-house-partners/
“The Future of In-House Creative Leadershi” report from Inside Out: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/
Sponsored by Lucky Dip (luckydip.studio)
Get in touch hello@thendapodcast.com
Hosted on Acast. See acast.com/privacy for more information.