In this episode of Navigating Disruption, Mike and Janet sit down with Susan Jackson, an accomplished leader who transitioned from chemical engineering into corporate communications and sustainability leadership at BASF.
With over 30 years at the company, Susan shares her unique career journey—from engineering and business roles to leading communications in a major global industrial company. She discusses the importance of business acumen in communications, the evolving role of sustainability in corporate strategy, and how effective internal communication can drive both engagement and impact.
This conversation dives into:
- How Susan’s engineering background shapes her approach to communication
- Making complex sustainability topics accessible and engaging
- The business case for communication and how to gain leadership buy-in
- Navigating internal communication challenges across diverse teams
- The role of advocacy and partnerships in sustainability efforts
- How communicators can help companies manage reputational risk
Susan brings practical insights, a passion for problem-solving, and a people-first mindset to the discussion. Whether you're a communicator, a leader, or someone navigating disruption in your own industry, this episode offers valuable lessons on innovation, resilience, and making an impact.
About Our Guest: Susan Jackson
Susan Jackson is the Head of Communications and Sustainability for BASF’s Performance Materials business in North America. She brings a rare blend of technical expertise and strategic communication to her role, helping drive business growth through engaging storytelling and sustainability initiatives.
Starting her career as a chemical engineer, Susan has held a variety of roles in engineering, manufacturing, EHS, marketing, and sales before transitioning into corporate communications in 2011. In 2023, she added sustainability to her portfolio, bringing her deep technical understanding to the evolving landscape of circularity, corporate responsibility, and environmental advocacy.
A self-proclaimed geek, Susan thrives on connecting people, asking the right questions, and making complex topics clear and actionable. Her personal motto? "BE AWESOME."
Connect with Susan:
Linkedin: https://www.linkedin.com/in/susanjackson/
Connect with Us:
Host Mike Klein:
Linkedin: https://www.linkedin.com/in/mklein818/
Website: https://changingtheterms.com/
Host Janet Hitchen:
Linkedin: https://www.linkedin.com/in/janethitchen/
Website: https://www.janco.uk/
Enjoyed the Episode?
Don’t forget to subscribe, rate, and review the podcast! And if you’re ready to navigate disruption with us, share this episode with your network.
#leadership #communication #internalcomms #navigatingdisruption #resilience #changemanagement