In this episode of Navigating Disruption, hosts Janet Hitchen and Mike Klein sit down with Amanda Todd, Senior Director of Communications at Expel, to discuss the evolving role of communications in organizations today. From internal communications to corporate communications, Amanda shares how strategic clarity can transform both employee engagement and business outcomes.
We explore:
- The shift from internal communications to corporate communications—and why it shouldn’t be rare
- How Amanda developed the Clarity Index, a proprietary system that ties communication clarity to business performance
- The increasing importance of internal storytelling and why comms professionals must advocate for their own value
- Trends shaping 2025, including AI, cybersecurity, misinformation, and crisis preparedness
- Why leaders must rethink employee engagement and communication in a rapidly changing world
If you're a communications leader, internal comms professional, or business executive, this episode is packed with insights on how to navigate disruption and strengthen your organization’s communication strategy.
About Amanda:
Amanda Todd is the Senior Director of Communications at Expel, where she leads storytelling across internal communications, social media, and public relations. A seasoned communications leader, she has guided companies like Duo Security, Cartagou, and Tonal through major industry shifts, including the pandemic and the rise of connected fitness. Known for her data-driven storytelling approach, Amanda believes in clear, purpose-driven communication that connects employees to an organization’s mission.
Resources & Mentions:
- Clarity Index Framework – Amanda Todd’s internal comms measurement strategy
- Adam Grant’s Work on Confident Humility
- World Economic Forum Reports on Misinformation & Climate Risk
- Recent Research on AI & Cybersecurity Risks
Connect with Us:
Host Mike Klein:
Linkedin: https://www.linkedin.com/in/mklein818/
Website: https://changingtheterms.com/
Host Janet Hitchen:
Linkedin: https://www.linkedin.com/in/janethitchen/
Website: https://www.janco.uk/
Connect with Amanda Todd:
Linkedin: www.linkedin.com/in/amanda-todd-sf
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