In this episode of Changing the Terms, host Mike Klein sits down with Preston Lewis, founder of Intactic and a communication expert with nearly 25 years of experience working with global brands. They dive deep into the evolving role of communication professionals in a world increasingly driven by AI and technology. From AI-powered platforms like Microsoft Viva to the importance of storytelling and employee experience, Preston shares key insights on how organizations can successfully integrate emerging technologies to enhance internal communication.
If you're a communication leader looking to stay ahead of the curve, this episode is a must-listen. Preston not only explores the future of communication but also offers actionable strategies for incorporating AI into your communication processes while maintaining authenticity and building trust with your employees.
Key Takeaways:
- The Expanding Role of Communicators in AI Integration: Communicators today must not only convey messages but also lead conversations on the integration of AI and emerging tech to enhance organizational effectiveness.
- Leveraging AI for Hyper-Personalization and Efficiency: Tools like Microsoft Viva are revolutionizing internal comms by providing personalized content. Communicators should embrace AI to automate routine tasks and refocus on strategic initiatives.
- Trust and Transparency in AI Implementation: While AI offers vast potential, it's essential for companies to maintain transparency about how these technologies are used to build trust with employees.
- Real-Life Case Study; Microsoft Viva as an AI-Powered Communication Tool: Preston discusses how Microsoft Viva is not just an intranet but a tool that uses AI to orchestrate employee engagement and streamline communication.
- Practical Steps for Implementing AI in Communication: Preston shares actionable advice such as engage key stakeholders, lead discussions on AI’s impact, and reframe your role to position yourself as a tech leader in your organization.
About Preston:
Preston Lewis is an influential leader helping organizations solve complex problems through modern communication strategies and emerging technologies. With nearly 25 years of experience, Preston has worked with over 150 top-tier companies, including Starbucks, DraftKings, and Intel. As the founder of Intactic, he continues to push the boundaries of communication by integrating AI tools like Microsoft Viva to enhance the employee experience. Preston is also focused on building TechVerified, a free service helping leaders and communicators adopt and select technology platforms that drive digital transformation.
Links & Resources:
Preston’s Linkedin: https://www.linkedin.com/in/prestonlewis/
Preston’s Company: Intactic – https://www.intactic.com
TechVerified – A free service by Intactic to help you select the right tech platforms for your business: https://www.techverified.co/
Follow me for more content here:
LinkedIn: https://www.linkedin.com/in/mklein818/
Changing The Terms Website: https://changingtheterms.com
If you're a communication leader aiming to enhance your internal communication strategies, this episode provides essential insights to navigate the complexities of AI.