Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
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Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
In this conversation, Sophie Dembinski discusses Ecosia, a search engine dedicated to environmental sustainability and reforestation.
She explains the company's mission to plant trees and combat climate change by allocating 100% of its profits to these efforts. Sophie elaborates on Ecosia's unique business model, its challenges in competing with larger search engines, and the importance of ethical choices in the digital realm.
"We need to take action online," Dembinski said. "Action is the antidote to despair."
The conversation also touches on the impact of AI on the search market and Ecosia's future growth plans.
Takeaways
Ecosia is a search engine that plants trees.
The company dedicates 100% of its profits to climate action.
Ecosia operates as a for-profit company but gives all profits away.
The search engine relies on advertising revenue to fund its initiatives.
Ecosia focuses on biodiversity hotspots for tree planting.
AI is disrupting the search engine market significantly.
Ecosia aims to provide users with ethical digital choices.
The company maintains high standards for tree planting projects.
Ecosia is 200% carbon positive, using solar power for its servers.
The future growth of Ecosia involves reaching new audiences and combating misinformation.
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The NatureBacked Podcast
Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
