Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
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Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
Cracking the Code of the Nature Market with Matthew Jordan
The NatureBacked Podcast
43 minutes
1 month ago
Cracking the Code of the Nature Market with Matthew Jordan
RAMO Earth's Matthew Jordan joins the NatureBacked podcast to discuss the mission behind his platform, NatureOS—an operating system designed to enable nature-based solutions and help conservation projects thrive.
In a voluntary carbon market that is often described as "fragmented" and "confused," Matthew shares his journey from hands-on conservation work in Mozambique to building technological tools that bridge the gap between dreamers and dollars.
In this essential discussion, you will hear about:
The Wild West Carbon Market: Why the voluntary carbon market is struggling, facing "significant headwinds," and the challenges of high-integrity credit development.
The Funding Gap: The massive hurdle facing local developers—from small landowners to dedicated community groups—who have authentic, high-value projects but lack the institutional finance to professionalize.
The Rise of NatureOS: How Matthew and his co-founder, Miguel Correia (an AI data scientist), are building tools based on machine learning and remote sensing to help projects quickly assess feasibility, reduce risk, and get closer to "bankable" status.
Beyond Carbon: The emergence of new markets like Biodiversity Credits and how advanced technology can measure and monitor nature's services with a high degree of certainty, making nature one of the most valuable, yet currently unpriced, assets on the planet.
Human Potential vs. AI: Matthew's unwavering optimism, even after a career seeing ecosystems struggle, and his belief that the human capacity for dedication and change will ultimately beat the challenges faced by the climate and conservation worlds.
Tune in to understand how data and technology are being deployed to unlock the capital needed for genuine, on-the-ground nature restoration.
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The NatureBacked Podcast
Are you looking to understand the business of a better future? Welcome to NatureBacked. For three years and through more than 125 episodes, we've been on a mission to uncover how investors and entrepreneurs worldwide tackle climate change, from the complexities of emissions to the devastating reality of floods. We explore the personal choices and inspiring journeys driving this critical work. Join us to hear from the experts, innovators, and changemakers who are not just talking about change but actively creating it. As a top-three U.S. investment podcast and in the top 2.5% of all podcasts globally, NatureBacked offers the insights you need to navigate the evolving landscape of a sustainable world.NatureBacked was founded by Tarmo Virki, a passionate environmentalist who believes that nature has the solutions to many of the challenges we face today. In each episode, Tarmo or co-host Fiona Alston interviews a guest who shares their knowledge, experience, and vision on a specific topic related to nature and sustainability. We would love to hear from you, so feel free to email us at tarmo@naturebacked.com with your feedback, questions, or suggestions. Thank you for listening, and we hope you enjoy the show!Stay curious and stay green 💚
