What actually creates real change for animals — outrage or strategy?
In this episode, I sit down with Animal Justice Party MP Emma Hurst to unpack the journey from animal activism to animal welfare reform.
We explore how the psychology of behaviour change plays a critical role in advocacy, the three levers that drive reform (individual, corporate, political), and why strategy — not outrage — is what moves the needle for animals.
From recent wins in NSW animal law — like banning the forced swim test — to the push for an independent Minister for Animal Protection, this conversation is a grounded, hopeful look at how compassion becomes policy.
Resources & Next Steps
→ Follow Emma Hurst on Instagram (@Emma.Hurst) for ongoing campaign updates.
→ Visit Emma's website to explore her latest work and legislative campaigns.
→ Want to help? Contact the Animal Justice Party to volunteer, become a member, or consider standing as a candidate.
→ For gentle, practical ways to care for your animals naturally, join Ruth’s Animal Lovers Tribe and receive the Low Tox Starter Kit for Pets.
If you loved this episode… Please follow the show, leave a review, and share it with a fellow animal lover. Every listen and share helps grow our ripple of compassion, connection, and care — for all animals, companion, farm, and wild.
Big Thanks To:⭐️ Bella Abraham – for the beautiful podcast artwork⭐️ Michael Barry – for the divine theme music