I spent an hour scrolling this morning instead of recording this episode. And what got me to finally sit down was asking: How is this profiting me? How is this wasting time impacting my business? It's not. It was eroding my profitability. And that's what I want to talk about today. The unsexy truth about profit that most coaches won't teach you. In this episode:
- Why I almost didn't record today (the transmission series is getting HARD)
- Revenue vs. profit: what's actually left after expenses, salary, and taxes
- The Profit First trap for creative businesses (5% isn't enough)
- My financial planner's wake-up call: you need 20-25% profit margins
- How I restructured two businesses to work 3 days/week profitably
- Why Story Studio Network went from 30 productions/year goal to 4-6 (and makes more)
- The debt recovery coach with $3 to her name teaching people about money (the red flag)
- Performative spending vs. vision-based freedom
- How to actually think about pricing (margin first, not price first)
Real talk: If you're making under $250K/year and only taking 5% profit while paying yourself 50% of revenue, you're not building the freedom future you think you are. The practice: Get comfortable with your numbers. Revenue, profit, margins. Know them. You can't make good decisions without them. Day 17 of the Transmission Series. We're past halfway and this is getting challenging.
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