LinkedIn is not Instagram with a suit on. The platforms serve different purposes, attract different people, and require completely different energies. Instagram: identity, aspiration, escape LinkedIn: competence, credibility, learning When you bring Instagram energy to LinkedIn—the guru-follower dynamic, the performative vulnerability, the personal brand influencer content—it doesn't land the same way. What I cover in this episode:
- Why I focus my business energy on LinkedIn (4K professional connections)
- The fundamental platform difference (and what each audience wants)
- Instagram tactics that backfire on LinkedIn
- Why engagement bait doesn't work (and what the algorithm actually rewards)
- The financial planner who got destroyed in the comments for posting clickbait
- How to demonstrate expertise without bragging
- Writing for peers vs. followers (the crucial tone shift)
- Why showing your work matters more than showing your wins
- Comment section strategy (thoughtful engagement vs. performative support)
- The relationship-building difference: LinkedIn conversations vs. Instagram DM pitches
The mindset shift: Instagram: speaking down to an audience you want to buy from you LinkedIn: speaking across to peers who can uplift and collaborate with you Your practice: Audit your last few LinkedIn posts. Are you demonstrating competence or performing personality?
Your Next Steps:
