You've seen the pitch: "Sit down for an hour, answer questions, and we'll pump out 100 pieces of content for you." It doesn't work. And I'm going to tell you why. I spent 20 years as a broadcast journalist. I now run Story Studio Network. I know what compelling content looks like. The problem with "100 clips from 1 hour": There's no intentionality. You're creating NOISE, not communication. The intentionality is in sitting down for the hour. But you lose connection with the 75 pieces of output because you're outsourcing that to AI or a VA. You're not thinking about what each piece is trying to communicate. You're just... filling channels. The newsroom approach is the opposite: Intentionality in EVERY piece. Not just the input—the output. Because newsrooms don't create one story and chop it 100 ways. They create multiple distinct stories, each with purpose. What this episode covers:
- Why role-based processes beat content-based processes
- The 4 problems killing your corporate comms
- The 5 newsroom roles you need (Assignment Editor, Reporter, Producer, Anchor, Director)
- Why your CEO should be the anchor, not the entire newsroom
- How Story Studio Network runs the same process for every project
- The "say it three ways" technique (better than 100 AI clips)
The shift: Stop asking your CEO to sit for an hour and blather. Start building a TEAM with clear roles who create intentional content. That's how you build real thought leadership.
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