Walking the tightrope between being too technical and overly simplistic is one of the hardest challenges for sophisticated service providers. In this transmission, I share how to communicate complex expertise in accessible ways without eroding your credibility or losing deals. In this episode:
- Why "it depends" is a valid answer (and how to work with it)
- The expensive consequences of positioning yourself incorrectly
- How I pivoted Story Studio Network's messaging and attracted better-fit clients
- The difference between simplifying language vs. dumbing down your value
- Why specificity beats simplicity every time
- Leading with problems instead of solutions
- Finding the human story in technical work
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