In 2021, I sold my lifestyle blog for six figures USD. But nobody talks about the actual PROCESS. The timeline. The mistakes. The things that almost killed the deal. Today I'm walking you through exactly how it happened—from start to finish. What we cover:
- What I was actually selling (multi-six figures revenue, 200K-300K monthly page views, 10K+ email list)
- Multiple income streams: display ads ($5K/month passive), sponsored content, affiliate marketing, brand consulting
- What made it sellable vs. what made it complicated (personal brand trap)
- Why I decided to sell (burnout + strategic timing + sensing AI was coming)
- The 6-8 month process of "sanitizing" the website (removing myself and my kids from 800+ articles)
- How website valuations work (multiples of MONTHLY profit, not annual)
- Why I took it off the market (lowball offers)
- The private sale to a US investment firm
- The 16-month payment plan (lease-to-buy structure)
- What I'd do completely differently now
- The owner's trap: building a business too reliant on YOU
Key lesson: In 5 years, if someone said "I want to buy your business," could you hand them the keys? Or how hard would it be operationally?
Your Next Steps:
