Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.
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Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.
Imagine yourself behind the wheel of a fast car, you feel like the world is yours.. but, that feeling starts to change as you grow up and the practical side of you starts to kick in.. The price of gas, the environment and safety.
In this episode we speak with Jim Shorkey, Former CEO of the Jim Shorkey Auto Group in Pittsburgh, Pennsylvania, about the auto brand. What is the auto brand and how does it make people feel? What is that gives us such an impression and feeling when it comes to this little thing we ride around in?
The Naked Brand
Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.
