Everybody's story is different - why does someone spend countless hours on making cover videos for Instagram? Why not choose a job with a steady income? In this episode, Ragnhild talks with Madeleine Ladore -a cellist who has been working on her business only for a few years but who has managed to grow a loyal following. "People like to hear the music that they like." Madeleine Ladore has walked the path from deciding to play the cello for a living, to make content for social media platforms, to learn about marketing and video making and how to get your songs into playlists on Spotify... It's a road that demands consistency and dedication before it starts to pay off, and after about 3 years the ball is definitely rolling.