Leipzig was recently crowned Best Global Music Cityby the Sound Diplomacy consultancy, and in 2024 attracted 850,000 music tourists thanks to its huge range of musical attractions.  These include museums, tours, statues, an extensive classical programme, the world’s largest goth festival and everything from club shows to huge concerts in the Red Bull Arena.

Martin Dürrschmidt, Project Manager International Marketingat Leipzig Tourismus and Marketing, gives an insight into how the city promotes these ample offerings.