From revolutionizing Bengali cinema to shaping the future of digital entertainment, Mahendra Soni has been a driving force behind SVF’s success. In this episode of The Music Podcast with Tarsame Mittal, we explore his journey from humble beginnings to building a media empire that redefined regional storytelling.

From launching Jalsa Movies and cracking the satellite rights game to building Hoichoi into India’s leading Bengali OTT platform, Mahendra ji has always been one step ahead. This conversation goes beyond success—it’s about the struggles, the failures, and the lessons that shaped him. He opens up about why regional music remains undervalued, the need for fairness in the industry, and how the future of entertainment lies in increasing the pie rather than fighting for a share.

Watch the full episode premiering soon on our YouTube channel, and catch the audio version on your favorite platforms. Stay tuned for exclusive insights and behind-the-scenes moments.

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