In this value-packed episode of the Music Matters Podcast, hosts Bradley Denniston and Kevin Beggs dive deep into social media strategies that actually work for independent artists and musicians in 2025. Learn why most artists struggle with algorithmic "jail," how to craft content that gets shared, and the critical difference between top, middle, and bottom funnel content. Discover why authenticity wins, why your calls-to-action might be killing your reach, and practical tips to stand out in a crowded digital landscape.