The Museum Doctor | Lycia Lobo, Commercial Director, English Heritage Trust

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The Museum Doctor

Dr Paul Jennings

6 episodes

5 days ago

Welcome to the Museum Doctor Podcast! Our host, Dr. Paul Jennings has spent a career diagnosing and responding to performance related health issues in visitor attractions of different types and sizes in the UK and beyond. In this initial series Paul interviews senior leaders in the field to gain an understanding of how others have navigated market challenges of the last few years and remained commercially sustainable. Dundee City Council supported this project which is funded by the UK Government through the UK Shared Prosperity Fund.

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Management

Business

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The Museum Doctor | Lycia Lobo, Commercial Director, English Heritage Trust

The Museum Doctor

34 minutes 52 seconds

9 months ago

The Museum Doctor | Lycia Lobo, Commercial Director, English Heritage Trust

In this episode, we welcome Lycia, the Commercial Director of English Heritage Trust, to explore the dynamic world of heritage conservation and commercial innovation.

Lycia shares insights into the organisation's mission to preserve over 400 historic sites, from Stonehenge to Whitby Abbey, while generating sustainable income through diverse streams such as retail, events, and brand licensing.

Discover how English Heritage engages 10 million visitors annually, leverages digital platforms, and collaborates with partners like Airbnb to support their conservation efforts. Join us for an inspiring discussion on balancing heritage preservation with entrepreneurial spirit.

Get in touch with the Museum Doctor on Paul@xcentuategroup.com or visit us at XcentuateGroup.com