This week on The MuscleCar Place, Rob Kibbe welcomes Dan Kahn, president and CEO of Kahn Media, for an insider’s masterclass on how to get the absolute most out of SEMA 2025. Dan’s deep roots in the automotive world—spanning journalism, car building, agency leadership, and service within SEMA itself—give him a uniquely panoramic view of the industry. As the author of The New Rules of the Road, he’s built his career around helping brands and creators tell authentic stories that connect passion with professionalism.

In this episode, Dan shares proven strategies for creators, builders, and businesses alike: how to navigate SEMA effectively, build meaningful relationships, and create content that truly stands out. From the etiquette of approaching brands to leveraging media credentials for access, Dan breaks down what separates those who simply “walk the floor” from those who maximize the experience. Whether you’re an industry veteran or a first-time attendee, this conversation is a blueprint for turning SEMA into opportunity, influence, and long-term success.