The Multicultural Marketing Podcast with Sharifa Khan
Sharifa Khan - Balmoral Multicultural Marketing
4 episodes
3 weeks ago
Venture into the vibrant world of Canadian food retail, with our special guest, Sophia Rouleau, Director of Marketing, Banner Planning and Strategic Priorities, Sobeys. In this episode, Sophia pulls back the curtain on how Sobey’s visionary insights have harnessed immense growth opportunities across the country, utilizing multicultural marketing. Sobeys’ FreshCo and Chalo! FreshCo brands are not just selling groceries, they are committed to authentically engaging with Canada's diverse communi...
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Venture into the vibrant world of Canadian food retail, with our special guest, Sophia Rouleau, Director of Marketing, Banner Planning and Strategic Priorities, Sobeys. In this episode, Sophia pulls back the curtain on how Sobey’s visionary insights have harnessed immense growth opportunities across the country, utilizing multicultural marketing. Sobeys’ FreshCo and Chalo! FreshCo brands are not just selling groceries, they are committed to authentically engaging with Canada's diverse communi...
Understanding Cultural Identities for More Intuitive Marketing with Aaron GlynWilliams
The Multicultural Marketing Podcast with Sharifa Khan
36 minutes
1 year ago
Understanding Cultural Identities for More Intuitive Marketing with Aaron GlynWilliams
How can understanding cultural identities help you to intuitively connect more deeply with your audiences? In this episode, special guest Aaron GlenWilliams, Chief of Staff at the Ontario Lottery and Gaming Corporation (OLG), answers this question, sharing insights from his remarkable career to date. This is a masterclass on how to speak to audiences in a more personal, targeted, and authentic way! Aaron walks us through how understanding the nuances of cultural identities has enabl...
The Multicultural Marketing Podcast with Sharifa Khan
Venture into the vibrant world of Canadian food retail, with our special guest, Sophia Rouleau, Director of Marketing, Banner Planning and Strategic Priorities, Sobeys. In this episode, Sophia pulls back the curtain on how Sobey’s visionary insights have harnessed immense growth opportunities across the country, utilizing multicultural marketing. Sobeys’ FreshCo and Chalo! FreshCo brands are not just selling groceries, they are committed to authentically engaging with Canada's diverse communi...
