As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
All content for The Move is the property of Unlock Health and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Pushing Creative Boundaries in Healthcare with Jim Larmon
The Move
45 minutes
1 year ago
The Move in Pushing Creative Boundaries in Healthcare with Jim Larmon
In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector.
Topics discussed include the importance of emotional connections in advertising, the need for authentic and human-centered narratives, and the challenges and benefits of taking creative risks.
Jim shares his journey from working with fun brands to focusing on healthcare, emphasizing that a brand's story can resonate deeply with its audience regardless of the industry. He provides practical advice on overcoming resistance to creative risks and the significance of simplicity and authenticity in messaging, even on limited budgets.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
