As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover
The Move
30 minutes
11 months ago
The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover
In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan.
Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child.
She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience.
The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback.
00:00 Introduction to Aligning Marketing with Patient Journeys
01:00 Meet Kristen Cover: Navigating Healthcare Marketing
02:32 Understanding Operational Intelligence
04:26 Kristen's Personal and Professional Journey
08:26 The Importance of Call Centers in Healthcare Marketing
11:58 Collaborating Across Departments
23:33 Leveraging Data and AI in Healthcare
25:53 Final Thoughts and Advice
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
