As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Marketing Through a Healthcare Crisis with Amy Comeau
The Move
1 hour 12 minutes
12 months ago
The Move in Marketing Through a Healthcare Crisis with Amy Comeau
Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing
In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic.
Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic.
00:00 The Unexpected Call: Handling the Ebola Crisis
01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing
04:06 From Opera to Healthcare: Amy's Career Transition
05:16 Navigating Challenges: From 9/11 to Emory Healthcare
13:53 Building a Data-Driven Marketing Team
25:59 The Onset of COVID-19: Early Days and Initial Reactions
36:31 Leadership Reflections During Crisis
36:59 Addressing Social Unrest and Team Diversity
40:07 Empathy in Leadership
42:49 Navigating Pandemic Challenges as a Parent
46:46 Healthcare Marketing Evolution
53:53 Personal Struggles and Mental Health
01:04:39 Hybrid Work and Future of Marketing
01:07:45 Final Thoughts and Takeaways
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
