As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
The Move in Healthcare Performance Marketing with Matt Russell
The Move
35 minutes
1 year ago
The Move in Healthcare Performance Marketing with Matt Russell
In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in the healthcare industry.
The conversation covers the evolution of performance marketing, its unique challenges in the healthcare sector, and the importance of aligning marketing efforts with financial outcomes.
Matt shares insights from his extensive experience, including his tenure at Google, emphasizing:
the value of high-quality content
real-time optimization
patient engagement
They also discuss strategies for dealing with regulatory constraints, staying updated with industry trends, and the future impact of search generative experiences.
The episode concludes with practical advice for marketers looking to thrive in this evolving landscape.
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
