As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
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As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.
00:00 Introduction and Special Guest Introduction
03:50 Alan Shoebridge's Career Journey
06:34 Importance of Generational Marketing in Healthcare
07:38 Targeting Gen X and Millennials
09:31 Maintaining a Cohesive Brand Across Generations
13:42 Adapting to Technological Changes in Communication
18:58 Leveraging AI in Healthcare
22:52 The Role of Social Media in Healthcare Marketing
33:13 Final Advice and Closing Remarks
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The Move
As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
